German supermarket's poignant holiday ad takes Cannes' Music Grand Prix

David Bowie's "Blackstar" video won a Silver Lion in the category

German supermarket Edeka's Christmas ad, in which an old man fakes his own death, has won this year's Music Grand Prix at Cannes.

The "Home for Christmas" film was created by Jung von Matt and tells the story of a man’s desperate attempts to bring his family together after spending successive Chritmases alone.

The late David Bowie’s 10-minute music video for "Blackstar" won a Silver Lion. The film (below) was the debut work by Gisla & Renck, the production shop that formed last November.

Rattling Stick won a silver Lion for the Massive Attack music video for "Voodoo in My Blood," in which actor Rosamund Pike discovers a mysterious orb.

Nexus Productions London won a silver Lion for Luminous Freedom’s music video for "New Build," which collaborated with the still life photographer John Short to create a story based on celebrity names.

Forever Pictures picked up a bronze Lion for Naughty’s Boy’s "Runnin’ " music video featuring Beyonce, while The Mill London also picked up bronze for Chemical Brothers’ "Wide Open."

This article first appeared on campaignlive.co.uk.

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