George at Asda "Strong clothes for strong kids" by Saatchi & Saatchi London

George at Asda highlights small but significant challenges faced by children in its back to school campaign by Saatchi & Saatchi London.

A 30-second TV ad follows three schoolchildren with dilemmas: a girl on the playground debating whether to go down a slide, a new student on the sidelines of a playground game, and an older child nervously eyeing a football game. The campaign will run until 4 September and be supported by print, display and online. It was created by Mia Silverman and Sophie Browness and directed by Steve Green through Bare Films.