Geometry Global's Bruce Henderson to join Jack Morton

Bruce Henderson will oversee Jack Morton's brand marketing
Bruce Henderson will oversee Jack Morton's brand marketing

Jack Morton Worldwide has announced the appointment of new chief creative officer Bruce Henderson, who joins the brand experience agency from Geometry Global.

Henderson will be responsible for driving the international company’s creative vision when he joins its New York office in January. He will also chair Jack Morton’s global Creative Council, which comprises executive directors and senior strategists from across the world. 

Additionally, Henderson will oversee the agency’s brand marketing.

The new hire was previously employed as chief creative officer for North America at Geometry Global. Here he guided the merger of the G2, OgilvyAction and JWTAction creative departments to create Geometry.

Prior to this, Henderson was group creative director at Ogilvy in New York.

Josh McCall, chairman and chief executive of Jack Morton, said: "As an ideas-led brand experience agency, our creative leadership is a vital component of our success.

"Bruce is an extremely talented storyteller, team builder, mentor and inspirational leader, whose experience and award-winning creativity will be a tremendous asset to both our creative teams and our clients."

Henderson added: "Jack Morton has a fantastic reputation for creating brand experiences and I’m excited about harnessing the extraordinary impact that comes from connecting brands with people in this way.

"I’m eager to become part of that team and I’m looking forward to supporting Jack Morton’s creative leadership globally."

More: Jack Morton announces new integrated and digital marketing SVP

Jack Morton promotes Julian Pullan to vice chairman

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