Generate Events to produce prestigious launch for the FA

Generate Events to produce opening event for FA headquarters
Generate Events to produce opening event for FA headquarters

Agency Generate Events has been appointed to create an event to mark the opening of the Football Association's (FA) national football centre, St George's Park.

Taking place on Tuesday 9 October St George's Park will be officially opened by the Duke and Duchess of Cambridge, Prince William and his wife Kate Middleton.

The event will include an opening ceremony for 700 guests including iconic sportsmen, celebrities, politicians and global brand leaders. It will also incorporate a tour of the state of the art facilities at the venue.

Matt Hudson, managing director of Generate Events said: "It is a tremendous honour for Generate Events to have been selected to work on such a prestigious event and we are relishing the opportunity."

The day also presents the first opportunity for guests and the assembled press and broadcast media to witness Roy Hodgson’s England squad as they train at St. George's Park for the very first time, ahead of their 2014 World Cup qualification game against San Marino later that week.

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