McCann Detroit's campaign introduces Periscope's safety features.
Surprises can be the spice of life, but nobody wants surprises while they’re driving on the road.
In the spot "Pleasant Surprises," a man and a woman are driving in separate vehicles, and singing along to "Collide" by Howie Day. The pair almost crash into each other, but are saved by Periscope alerting them to stay in their lanes.
Later, the duo go to the same coffee shop and collide into each other with their coffees. They recognize each other from their near-accident earlier and decide to sit together. "Here’s to life’s pleasant surprise," the voice-over says.