General Mills cleans up its act, and its ingredients

Kids are persistent, but cereal additives shouldn't be

Kids’ cereals tend to be chock full of the very things kids shouldn’t have: sugar, artificial flavors and artificial colors. Well, General Mills is leaving the sugar in, but the food behemoth is removing the latter two from all its cereals by the end of the year. If their presence has kept you from loving cereal ... Well, try it again. Perseverance is key. Just ask these adorable kids in this heartwarming national campaign from McCann NY who want to spin and jump and fly over and over again, all with the help of their eternally obliging parents and siblings. Now, apparently, extra bowls of cereal are also allowed.


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