General Electric unveils brand names as it plans split to three new future companies

REBRANDING EXERCISES: They all retain 'GE' in their title and keep the company monogram as their logos.

by Robert Sawatzky
General Electric HealthCare, Vernova, and Aerospace logos

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?