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Gen Z's longterm behavior scars of the 2020 recession

Virtue dive deep into what this year means for Gen Z.

This year is completely re-writing Gen Z consumer behavior. 

Virtue, the agency born out of VICE, dives deep into trends and patterns which are already emerging as a result of the 2020 recession sparked by COVID-19. 

Group Strategy Director Jonny Hawton lays out the findings with Campaign US Associate Editor Oliver McAteer.

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