The Gen Z Perspective: Why do you want to work in advertising?

(L-R): Kofi Roberts, writer, Grey Group; Whitney Schneden, creative copywriter, Arts & Letters Creative Co.; Charlotte Bent, associate creative directory, AnalogFolk
(L-R): Kofi Roberts, writer, Grey Group; Whitney Schneden, creative copywriter, Arts & Letters Creative Co.; Charlotte Bent, associate creative directory, AnalogFolk

We asked young jurors from the Campaign US BIG Awards what drives them to pursue a career in advertising.

Of all the options available for young creative talent, why do some choose to pursue a career in advertising?

We asked young professionals at the Campaign US BIG Awards in November for their thoughts. 

You won’t be surprised to learn that money is a major motivator. 

Their responses below form part of a series, The Gen Z Perspective, in which we ask young advertising industry workers for their thoughts on trending topics and workplace culture.

Follow us on TikTok at @campaignus for more insights.

@campaignus Why do Gen Z want to work in #advertising? The answers might surprise you! #advertisingtiktok #advertisinglife #genz ♬ original sound - Campaign US

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