Of all the options available for young creative talent, why do some choose to pursue a career in advertising?
We asked young professionals at the Campaign US BIG Awards in November for their thoughts.
You won’t be surprised to learn that money is a major motivator.
Their responses below form part of a series, The Gen Z Perspective, in which we ask young advertising industry workers for their thoughts on trending topics and workplace culture.
Follow us on TikTok at @campaignus for more insights.
@campaignus Why do Gen Z want to work in #advertising? The answers might surprise you! #advertisingtiktok #advertisinglife #genz ♬ original sound - Campaign US