Geico opens football season with classic rock anthem

Insurer fronts Swedish rockers in latest irreverent ad

Do you know Europe? The band, not the continent — maybe not, but you do probably know the song "Final Countdown."

It's part of Geico's continuing "It's What You Do" series featuring golf annoucers and Dora the explorer among others —  this time playing the classic sports anthem in an office breakroom.

Like a spot that featured musicians Salt-N-Pepa, the band itself makes an appearance.

The ad by long time partner The Martin Agency kicked off during the pre-show of the first game of NFL season.


Chief Creative Officer
Group Creative Director
Group Creative Director
Creative Director
Senior Copywriter
Associate Director, Digital Design Josh Corliss
Digital Designer Lauren Erickson
Executive Digital Producer
Digital Producer
Technology Director
Quality Assurance Manager Andy Bupp
Group Account Director
Account Supervisor
Account Executive
Account Coordinator
Business Affairs Supervisor
Financial Account Supervisor
Senior Production Business Manager
Senior Project Manager