GE 'Time Upon A Once' by BBDO New York

Ad shows how technology can change perspectives

General Electric debuted a new ad to screen before the film "Tomorrowland." which opened in theaters this past weekend.

A narrator  in the video by BBDO roams various rooms, leaning in strange directions or shifting perspectives —  showing how GE can make the ordinary extraordinary.

The short film seizes the Hugo Gernsback-inspired world of "Tomorrowland," positing that GE is building forward-thinking technologies ranging from turning garbage into electricity or using jet-engine technology to power a city.

Previous ads for the industry titan have included Agent Smith from The Matrix and a lovable creature representing an idea.


Advertising Agency
Chief Creative Officers
Executive Creative Director
Creative Directors / Copywriters
Director of Integrated Production
Group Executive Producer
Executive Producer
Head of Music Production
Worldwide Senior Director
Senior Director
Account Director
Assistant Account Executive
Group Planning Director
Production Company
Line Producer
Executive Producer
Post Producer
Visual Effects
Executive Producer
VFX Supervisor
Mix House
Executive Producer
Sound Design/Mixer
Music / Composers

Featured in this story