GE sends a snowball to hell, bottles lightening in 'Unimpossible Missions'

Scientists turn idioms into experiments that showcase the power of invention

A new GE campaign turns scientists into action stars in an entertaining digital short series that proves a snowball can have a chance in hell, you can catch lightening in a bottle and talk to a wall that actually listens. The films showcase GE technology and ingenuity as the engineers dramatically bring to life each seemingly impossible idiom. They send a snowball into a 2,000-degree inferno and successfully retrieve it; rig a wall so that a classroom of children can hear a story told from the other side; and harness 2 million volts of power inside a bottle and start a car with it. A fourth video, unveiled on Periscope, has the scientists flying a pie in the sky with drones. Hope they don’t try making it rain cats and dogs next.

Credits

Chief Creative Officer, Worldwide
Chief Creative Officer, New York
Executive Creative Director
Creative Director, Copywriter
Creative Director, Art Director
Head of Integrated Production
Executive Producer
Producer
Head of Music Production
Worldwide Senior Director
Account Director
Account Director
Assistant Account Executive