AgencyTBWA\Chiat Day\Los Angeles
SectorFood and Drink and Soft drinks
Michael Jordan narrates star-studded spot
Gatorade has kicked off a new ad that sports an all-star cast of athletes such as J.J. Watt, Serena Williams, April Ross and Usain Bolt. The TV spot also adds an M.V.P.: Michael Jordan does the voice over.
The video by TBWA\Chiat\Day LA ends with a screen saying "We Love Sweat" — preceded by videos of athletes pushing their limits.
The legendary Chicago Bulls player says in the ad that not all sweat is equal and praises the sweat of committed athletes.