Gatorade "LegenD" by TBWA\Chiat\Day

Landon Donovan may not have the same name recognition as stop stars in other major league-sports, but in the world of U.S. professional soccer Donovan is simply the very best in the history of the game

LOS ANGELES — Gatorade's new "LegenD" spot by TBWA\Chiat\Day pays tribute to retiring U.S. soccer star Landon Donovan with images of the next generation of soccer players mimicking his celebrated penalty kick routine.

Landon, 32, played in his last game on Friday, but his legacy will live on for many decades. He is widely regarded as the greatest player in the history of U.S. Major League Soccer.


Client: Gatorade
Agency: TBWA\Chiat\Day
Chief creative officer: Stephen Butler
Creative director: Brent Anderson
Copywriter: Parker Adame
Art director: Elena Dolzhikova
Director of production: Brian O'Rourke
Executive producer: Sarah Patterson
Associate producer: Garrison Askew
Managing director: Peter Ravailhe
Branded entertainment manager: Marc Johns
Sports marketing manager: Erika Buder
Associate brand manager: Ralph Lee
Group planning director: Scott MacMaster
Planning director: Martin Ramos
Senior planner: Rebecca Harris
Planner: Matt Bataclan
Director of business affairs: Linda Daubson
Executive business affairs manager: Lisa Lipman
Talent payment manager: Mirielle Smith
Director, traffic operations: Dessiah Maxwell
Broadcast traffic: Jerry Neill

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