Gatorade celebrates Serena Williams

New film by TBWA\Chiat\Day\LA tells tennis champ's story via archival footage

Gatorade continues to explore athletes' journeys in its latest video featuring Serena Williams. Titled 'Unmatched," the ad was created by TBWA\Chiat\Day LA using actual footage of the Grand Slam hopeful.

It shows the young tennis star's trajectory straight out of Compton, Calif., to Wimbledon. As with Gatorade's short with NBA player Jabari Parker, the ad focuses on her wins and losses.

In the final scene, a young Williams is asked, "If you were a tennis player, who would you want to be like?" and she gives an answer appropriate to the champion she is today.

In a related activation, 21 artists created their own images of Williams.

Credits

Chief Creative Officer
Copywriter
Art Director
Director Of Production
Senior Producer
Senior Producer
Producer
Managing Director
Director Branded Content
Brand Director
Assistant Brand Manager
Group Planning Director
Global Planning Director
Planning Director
Planner
Junior Planner
Director Of Business Affairs
Business Affairs Manager
Talent Payment Manager
Talent Payment Manager