Gap 'Dress Normal' holiday campaign by W+K New York

Gap, "Gauntlet."
Gap, "Gauntlet."

The Sofia Coppola-directed ads size up family quirks

Gap has turned on the star power for the holidays with four new spots from Sofia Coppola that focus on the quirks of family festivities.

Two of the ads ("Mistletoe" and "Gauntlet") are airing on TV, while "Crooner" and "Pinball" are exclusively online. Agency Wieden + Kennedy New York also created a print campaign, and an interactive campaign will launch Monday.

All of them support Gap's new "Dress Normal" tagline.

Campaign credits

Client: Gap
Agency: W+K New York
Executive creative directors: Susan Hoffman, David Kolbusz
Creative directors: Stuart Jennings, Susan Hoffman
Copywriter ("Mistletoe," "Pinball," "Crooner"): Laddie Peterson,  Al Merry
Copywriter ("Gauntlet"): Laddie Peterson, Al Merry, Heather Ryder
Art director ("Mistletoe," "Pinball," "Crooner"): Jaclyn Crowley, Jeff Dryer
Art director ("Gauntlet"): Jaclyn Crowley, Jeff Dryer, Morgan Sheehan
Head of content production: Nick Setounski
Producer: Alison Hill
Director of brand planning: Erik Hanson
Brand planner: Hayley Parker
Director of interactive strategy: Marshall Ball
Interactive strategist: Jordan Schenck
Account team: Tamera Geddes, Molly Friedman, Patty Ehinger
Business affairs: Lisa Quintela
Production company: The Directors Bureau
Director: Sofia Coppola
Executive producer/managing director: Lisa Margulis
Executive producer/head of production: Elizabeth Minzes
Line producer: Youree Henley
Director of photography: Eric Gautier
Editorial Company: Consulate
Editor: Chad Sipkin
Post executive producer: Alan Lopez
Editorial assistants: Ryan McCally, Elizabeth Navarro
VFX Company: The Mill
VFX lead flame: Jamin Clutcher
Producer: Clairellen Wallin
Telecine company: CO3
Colorist ("Mistletoe," "Crooner," "Pinball"): Tom Poole
Colorist ("Gauntlet"): Stefan Soonenfeld
Mix company: Sonic Union
Mixer: Steve Rosen
Music supervision: Able Baker

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