Gala Coral appoints Mindshare and i-level for £8m media

Gala Bingo: Sharon Osbourne stars in 2006 TV campaign
Gala Bingo: Sharon Osbourne stars in 2006 TV campaign

LONDON - Gala Coral, the betting and gaming group, has appointed Mindshare to handle its £8m offline media planning and buying account.

In addition, Gala has appointed i-level to handle its online planning and buying across its companies, which include Gala Bingo, Gala Casinos and Coral Bookmakers.

Incumbent MediaVest Manchester, which did not repitch for the business, will continue to work with Gala Coral until the end of April when the new appointment will take effect.

Mindshare and i-level's appointment follows the award of Gala Coral's consolidated advertising business to Engine Group last October.

Engine was appointed to handle direct, digital, advertising and promotions for the group after a pitch against TBWA\London and Iris.

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