"We're in the early days of black-and-white television" when it comes to virtual reality. As tech barriers fall away, how do you convert the story into a believable experience?
VR offers brands the opportunity to make deeper, more meaningful connections with their audiences. It's already been used by many of the world's leading brands like Nike and Red Bull to create impactful campaigns.
In conjunction with creative agency MediaMonks, Campaign US gathered a panel of senior VR experts to explore the opportunities and obstacles of the virtual reality revolution. Here's what they had to say.
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