Promotional feature
Disney and Samba TV

Future of TV Measurement with Disney Advertising & Samba TV, a podcast presented by Disney and Samba TV

Headshots of Ashwin Navin, Dana McGraw and Alison Weissbrot

Disney's Dana McGraw and Samba's Ashwin Navin sit down at Cannes to discuss the future of TV measurement.

Disney advertising has been leading the industry in adapting innovative new technologies and new approaches to measurement that empower advertisers to truly understand the entire consumer journey across every screen and platform in today’s fragmented media landscape. Samba TV has pioneered currency grade measurement and cross screen media activation for the past dozen years with its leading first party Connected TV measurement platform installed on 24 TV brands sold in more than 100 countries today. Join Disney Advertising SVP for audience modeling and data science Dana McGraw and Samba TV CEO and cofounder Ashwin Navin for a look into the future of TV measurement reshaping the advertising landscape today. 


Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free