In a shopping mall far, far away, MKTG's managing director wonders whether the success of the Star Wars: Secrets of the Empire experience points to a future in which all recorded entertainment will be viscerally experienced by its audience.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.
Don't have an account?
Register for free today to be eligible for email bulletins and further access to articles.
If you have recently become a subscriber, please follow the link below to obtain your user login and password