Kamoda joins Fuse Sport & Entertainment from brand partnerships agency Cherry London, where she was account director working on the company’s O2 Priority account. Her past roles within the industry have been with Walt Disney Home Entertainment Australia, Walt Disney Film UK, The Royal Institution of Chartered Surveyors and the Mayor of London's office, where she was involved in securing and activating various major sponsorship and partnership agreements.
Fuse Sport & Entertainment looks after brand partnerships across EMEA for The Walt Disney Company. It operates as part of Omnicom Media Group’s Disney client team, involving work on strategic brand partnerships with Disney Media +, film theatrical and franchise, Disney stores and parks.
Louise Johnson, Fuse Sport & Entertainment deputy managing director, EMEA, said: "We are extremely pleased to welcome Julia to our team. She has a wide range of experience in key areas but in particular working with brands to identify and develop mutually beneficial brand partnerships.
"This will be crucial for Fuse Sport & Entertainment’s growing brand to brand partnerships division which in addition to The Walt Disney Company also includes work with Renault, Odeon and Virgin Media."
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