Fuck-ups can boost creativity, says Erik Kessels

If you want to be more creative, you have to be willing to "fuck up" more, says Erik Kessels, the creative director of KesselsKramer.

by Brittaney Kiefer

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in


  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?