‘Rabbit' is the latest in a series of ads under the ‘We live in Financial Times' banner.
The press execution, by incumbent ad agency DDB, shows the Chancellor of the Exchequer, Alistair Darling, standing outside Number 11 Downing Street holding a white rabbit instead of the traditional red briefcase.
The strapline for the ad states ‘Can he perform a miracle?', and points readers in the direction of its dedicated microsite www.ft.com/budget.
DDB won the FT account in 2006 following a three-way against Miles Calcraft Brigginshaw Duffy and United London.