Frito-Lay wants us to rethink our New Year resolutions

Singer Rick Astley stars in the humorous spot.

Frito-Lay’s new campaign tapped British singer Rick Astley to remind us that we don’t have to deprive ourselves of our favorite snacks. 

In the spot, a woman is commiting to snacking smarter. She indulges in Frito-Lay’s healthier snacking options like SunChips Harvest Cheddar and Smartfood popcorn in White Cheddar. The woman dances around while Rick Astley’s song "Never Gonna Give You Up" plays in the background. 

Suddenly, the woman finds Astley standing in her kitchen holding Frito-Lay snacks. "Rick Astley? Are you rollin’ me?" she asks in reference to the popular Rick Roll meme.

"Not this time," he replies. "This year, you don’t have to give up everything you love."