Friskies Pull 'n Play opens 'Friskies Playhouse'

Campaign for new cat treat gets NFL and feline celebrity support

If a house cat made a list of favorite things, it's all but guaranteed toward the top would be snacks and strings.

Friskies has combined the two in a new product by the Nestle Purina brand called Pull 'n Play.

The kitty treat line kicked off Friday in New York with an event featuring New York Giants player Steve Weatherford and Internet celebri-cat Waffles. The event will feature adoptable felines looking for a "forever home."

A microsite at Friskies.com/PullNPlay includes a sweepstakes with cat-themed prizes as well as an Instagram campaign with the hashtag #MostPlayfulCat.