Ad from Heat makes theft a laughing matter
Burglars always make house calls, but Arlo’s home security expert is making up for a life of crime with some sage advice from his past. He’s billed as an ex-burglar, but the pixelated face and voice modulation conceal his identity. Not so for the family of four that let him tramp about their well-appointed abode, making snarky comments about the vulnerability of their possessions. But they’re good sports, and they get a free set of security cameras out of it. Whether viewers will want to buy their own cameras or start scouting out their neighborhoods for easy marks is another matter.