Friday the 13th: How 13 brands tied their products to the unluckiest day of the year

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Dozens of brands weren't scared of making the most of Friday the 13th on social media. Here's a baker's dozen of the best

Brands’ creative and social media teams tried their luck on Friday, the only Friday the 13th to fall in 2016.

T-Mobile took a stab at competitors with a short film featuring CEO John Legere; while Staples brought back its "casual Friday the 13th" characters in a new mini-movie.

Obvious brands, such as Lucky Charms, had to say something on social media today, while more unlikely ones such as Advil and SanDisk found creative ways to tie their products into the unluckiest day of the year.

T-Mobile

SanDisk

Lucky Charms

Advil

Instagram

Sony Electronics

Staples

Goldfish

Jägermeister USA

Hostess Snacks

ADT

Red Bull

Krispy Kreme

This article first appeared on prweek.com.