Fred Armisen fails to shoot a commercial for Absolut and Water for People

"Portlandia" star is too precious for the gig in this rare vodka-charity hookup, courtesy of Paul Sevigny shop Naked Luxury

Fred Armisen is directing an important video for Absolut Vodka and Water for People. And it's not going well. 

In search of the perfect talent, Armisen auditions everyone from Taylor Kitsch to George Wallace to Aimee Mann to Natasha Lyonne. He finds them all perfect and hires them on the spot, which leads to problems. 

In the end, Absolut decides not to shoot the commercial and donate the profits directly to the cause, providing 3,000 people with access to safe water. Absolut is delivering on this promise by offering a week's worth of clean water for every bottle of their product sold over the next five years.

The videos were created by Naked Luxury, the new shop from nightlife entrepreneur Paul Sevigny that focuses on connecting brands and celebrities (apparently starting with his sister, Chloe, who makes an appearance).


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