Foster's "economy" by Adam & Eve/DDB

Foster’s Australian agony uncles Brad and Dan deal with pub bores in the latest ad for the Heineken beer brand by Adam & Eve/DDB. It opens with a Cardiff caller contacting Brad and Dan about a friend who wastes valuable time in the pub talking about the economic crisis. From their beach shack, the pair tell the caller to invent a method to warn friends that they are being dull, before revealing their own signifier – the paddle of rebuke. The work, which will run throughout this summer’s Fifa World Cup coverage, was created by Ben Priest and directed by Tim Bullock through Hungry Man.