Forget Black Friday, Singles' Day is the real retail event to focus on

Can you imagine doing $1 billion of sales within five minutes? That's what Alibaba did this week on Singles' Day, writes Engine's CEO, Europe and Asia Pacific.

by Debbie Klein

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in


  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?