Ford is using a large AI installation to promote its new car ahead of launch

Ford is using a large AI installation to promote its new car ahead of launch

Ford has created a large AI installation to encourage passersby to share their passions ahead of the launch of its latest Focus model.

The activation is a six-metres high, 30-metres long structure that spells out "focus" with 540 LED video tiles embedded across them.

Visitors can tell the machine their passion, such as football, and it will display an image of the person along with images and videos of their chosen subject.

Ford will encourage guests to share their camera roll or social feeds with it to create the most personalised video, but the AI will also search its own database for the content.

The AI can pick up four different languages and took around 200 hours to train.

The activation is being delivered by brand experience agency Imagination in London between 5 and 7 July. It has already taken place in Milan and will travel to Berlin and Madrid over the summer.

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