BBDO New York rounded up a quirky mix of professional athletes to help Foot Locker announce its "Week of Greatness," which begins on Saturday and features the release of more than 60 styles of athletic shoes and sneakers.
The agency developed four video spots. In one, boxer Manny Pacquiao overhears two kids talking about how Foot Locker is "finally giving the people what they want." Pacquiao mistakenly assumes they are talking about his long-sought bid to fight Floyd Mayweather Jr.
In another, WWE wrestler John Cena overhears two kids say the week is too good to be real. Cena dead-pans that not everything good has to be real.
The third spot features NBA star James Harden, frequently criticized for his lack of defensive abilities. When asked if he is going to the Week of Greatness, Harden becomes literally defensive.
And Tim Duncan, the two-time NBA MVP known for showing no emotion, "freaks out" when MVP Derrick Rose tells him the Week of Greatness is back. Freaking out, for Duncan, means slowly and deliberately turning a potted plant on its side.
The work is running on ESPN and other sports programming through Dec. 1.
Client: Foot Locker
Agency: BBDO New York
Chief creative officer, worldwide: David Lubars
Chief creative officer, New York: Greg Hahn
Executive creative directors: Chris Beresford-Hill, Dan Lucey
Executive producer: Tricia Lentini (Harden, Pacquiao, Duncan/Rose, Cena)
Executive producer: Tara Leinwohl (Harden, Cena)
Executive producer: Angelo Ferrugia (Pacquiao)
Executive producer: Anthony Curti (Duncan/Rose)
Senior copywriter: Mike Motch
Senior art director: Austin Mankey
Senior account director, worldwide: Troy Tarwater
Account director: Janelle Van Wonderen
Account manager: Nick Robbins
Assistant account executive: Samuel Henderson
Production company: O Positive Films
Director: Kenny Herzog
Executive producer: Marc Grill
Head of production: Fran Borden
Line producer: Ami Krane (Harden, Duncan/Rose, Cena)
Line producer: Grayson Bithell (Pacquiao, Duncan/Rose)
Director of photography: Marc Laliberte
Edit house: No. 6
Editor: Chan Hatcher (Harden, Duncan/Rose)
Assistant editor: Nick Schneider (Harden, Duncan/Rose)
Editor: Jason MacDonald (Pacquiao, Cena)
Assistant editor: Ryan Bukowski (Pacquiao, Cena)
Visual effects house: No. 6
Sound mixer: Tommy Juacarone/Sound Lounge