AgencyBBDO New York
SectorRetail brands and Clothing stores
Ad for athletic footwear store lets us eavesdrop on thoughts of two New York Giants
During last year's NFL season, veteran New York Giants wide receiver Victor Cruz was on the sidelines for medical reasons. Rookie Odell Beckham Jr. filled his place, gathering fans and media attention.
A new commercial by BBDO New York for shoe retailer Foot Locker presents the two meeting at the start of this year's season. We see them trade niceties while hearing what they are "really" thinking.
The ad ends with the line "Start Fresh," a reference to this year's game season kicking off on Sept. 10.