Foot Locker 'Inner Thoughts' by BBDO NY

Ad for athletic footwear store lets us eavesdrop on thoughts of two New York Giants

During last year's NFL season, veteran New York Giants wide receiver Victor Cruz was on the sidelines for medical reasons. Rookie Odell Beckham Jr. filled his place, gathering fans and media attention.

A new commercial by BBDO New York for shoe retailer Foot Locker presents the two meeting at the start of this year's season. We see them trade niceties while hearing what they are "really" thinking.

The ad ends with the line "Start Fresh," a reference to this year's game season kicking off on Sept. 10.

Credits

Chief Creative Officer, Worldwide
Chief Creative Officer, New York
Executive Creative Director
Executive Creative Director
Copywriter
Art Director
Executive Producer
Executive Producer
WW Senior Account Director
Account Director
Account Manager
Account Executive
Production Co
Director
Exec Producer
Exec Producer
Line Producer
Director of Photography
Editorial
Editor
Post Producer
Assistant Editor
Sound
Online/VFX
Asst. Flame
Graphics
Color– Company 3
Colorist