Foot Locker 'Acting' by BBDO New York

Foot Locker "Acting" by BBDO New York.
Foot Locker "Acting" by BBDO New York.

NBA all-star Kyrie Irving tries signature sneakers on for size in new TV spot

February is the month Foot Locker debuts new kicks, and Kyrie Irving gets into the act in this ad by BBDO New York.

In the TV spot, the Cleveland Cavaliers all-star point guard has much to talk about between his new shoes; assisting his team; the all-star games; and a budding acting career — which only takes the athlete "nine takes" to play a cadaver.

The ad is part of the brand's "Foot Locker. Approved" campaign, which will continue during NBA All-Stars games.

Campaign credits

Client: Foot Locker
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
Copy Writer: Mike Motch
Art Director: Austin Mankey
Director of Integrated Production: David Rolfe
SVP, Executive Producer: Anthony Curti
Executive Producer: Tricia Lentini
Graphic Designer: Jessica Andrew
Worldwide Senior Director: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Manager: Nick Robbins
Assistant Account Executive: Sam Henderson
Production Co: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Director of Photography: Jeff Cutter
Editorial: No6 Editorial
Editor: Jasopn MacDonald
Executive Producer: Corina Dennison
Producer: Malia Rose
Assistant Editor: Zach Patton
Sound: Sound Lounge
Sound Mixer: Tom Jucarone
Online: No6
Flame: Ed Skupeen
Assistant Flame: Mike Grosshandler
Color: CO3
Colorist: Tim Masick

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