'Flat' Matthew McConaughey stars in Doritos Super Bowl spot

A 2D version of the actor struggles with everyday life in the spot by Goodby Silverstein & Partners.

Matthew McConaughey promotes the return of Doritos 3D, but the actor’s role is a little flat. In "Flat Matthew," McConaughey is a 2D version of himself struggling with everyday tasks. He  gets ignored at the coffee shop, sucked into a vacuum and blows in the wind like a kite. McConaughey even shocks Mindy Kaling and Jimmy Kimmel, who ask, "Did you drive here or did you get here by fax?" Luckily, McConaughey puffs back up after eating Doritos 3D. Alright, alright, alright!

Credits

Goodby Silverstein & Partners
Creative
Jeff Goodby
Rich Silverstein
Laura Petrucelli
Andrew Bancroft
Pedro Furtado
Fabio Santoro
Mila Wizel
Sophie Lichtman
Production
Molly Troy
Lauren Adams
Account
Brian McPherson
Chris Nilsen
Molly Navalinski
Jordan Lofy
Jackie Russell
Katelyn Smith
Darrell Chambers
Strategy
Gabriella Dishotsky
Production Company
Company name
Director
Director of Photography
Managing Director
Managing Director/EP
Executive Producer
Head of Production
Line Producer/UPM
Editorial Company
Company name
Editor
Assistant Editor
Head of Production
Executive Producer
Senior Producer

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