Five year-old girl and her cat rock out to 'We Built This City' for Three ad

Three's 'sing it kitty' ad
Three's 'sing it kitty' ad

A five year-old girl cycles down the road with a cat called Simcris Bronte Bronjoy in the bicycle belting out the 1985 power rock anthem 'We Built This City' by Starship.

The ad can only be for telecoms brand Three, the company that brought us the moonwalking Shetland pony, and creative is supported by a "SingItKitty" app, which allows people to star in their own version of the ad.

Brand: Three

Client: Tom Malleschitz, marketing director at Three

Agency: Wieden + Kennedy London

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free