Five flower-inspired activations

Perrier-Jouët: a colourful flower pop-up shop for Valentine's Day
Perrier-Jouët: a colourful flower pop-up shop for Valentine's Day

With the RHS Chelsea Flower Show taking place next week, Event checks out some recent colourful, artistic and quirky flower-themed activations.

Perrier-Jouët colour-changing flower shop 

Creative studio Bompas & Parr teamed up with champagne Perrier-Jouët to host a four-day pop-up flower shop, Perrier-Jouët Fleurs des Rêves, in February, to get consumers in the mood for Valentine's Day. The shop, located in the basement of the London Edition hotel, showcased colour-changing, thermochromatic flowers at an 'ultra-exotic' florist visitors could pick up a bouquet of the unique blooms, enjoy a glass of Perrier-Jouët champagne and take part in workshops.

Oxford Street's St Christopher's spring experience 

Oxford Street's shopping enclave St Christopher's was transformed into a floral oasis in March, with artist Rebecca Louise Law installing 1,200 fresh flowers within the precinct. Designed to celebrate the arrival of the warmer months, the five-day experience showcased different flower varieties hanging from above, while stores featured garden-inspired window displays. Visitors could also use a flower photo-pod, in order to snap a ‘floral-foto’, which could be instantly shared on social media. 

Fendi Flowerland at London's Selfridges 

Luxury brand Fendi launched a Flowerland pop-up shop inside London's Selfridges earlier this week (16 May), to celebrate its Spring Summer 2016 collection, in collaboration with Azuma Makoto, a renowned Japanese flower artist. The pop-up is running until the 19 June; Makoto's original flower bouquets will be featured on bags and inside bottles and during the opening fortnight, visitors can view a flower artisan from Makoto's studio creating floral bottles, which will also be available for purchase.

Suntory's cherry blossom installation

Japanese whisky brand Suntory unveiled a handmade cherry blossom installation within the Shochu Lounge at Roka Charlotte Street in London at the end of March. Designed to celebrate Japan’s cherry blossom season, the installation, created by floral design and event styling company Veevers Carter, featured a series of trees, each complete with individual branches and pale pink flowers designed to replicate real cherry blossom. They blossoms overlooked the venue’s tables and bar area, and were accompanied by pink lighting.

Lenovo's tattoo service

Technology brand Lenovo unveiled its Illuminated Ink pop-up, the UK's first projection tattoo parlour, in London's Soho in April. Those who visited the space were invited to choose from a range of artistic creations designed by tattooist James King, including intricate flower illustrations and angel wings. Using Lenovo’s Yoga Tab 3 Pro product, an individual’s tattoo selection was mapped onto their skin using nothing but light, while a photographer was on hand to capture the creations, which were then printed out and hung on the walls around the space. 

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