Five of the best Halloween activations

Five of the best Halloween-themed activation this year
Five of the best Halloween-themed activation this year

As it's nearly Halloween, Event looks at five of the best Halloween-themed brand activations in 2016.

Zombie Boy spooks commuters

On 5 October, Thorpe Park and agency Taylor Herring set a male model – clad in full zombie make-up – loose in the streets of London. The scarily-dressed model visited locations such as Canary Wharf, Oxford Street and SoHo, all to celebrate the 15th anniversary of the theme park's Fright Nights. The stunt also acted as a launch for Thorpe Park's Platform 15 – a new live action maze set in the Park’s woodlands for the Halloween season. 

Yelp's Halloween ghosthunt 

The online urban guide and app, Yelp, is to run a Halloween-themed treasure hunt around London. The brand promises that there will be no scary side to this Halloween-themed event but it does, however, state that there will be plenty of chocolate. Guests will meet at a secret location in London for 2pm on 30 October, before travelling to different parts of the capital which have their own unique Halloween twist. The day will feature an exploration of London, fancy dress, free food, free drinks and, as promised by Yelp, a lot of chocolate. The event is free of charge, and its 100 places are open to everyone - but Yelp's 'Elite' memmbers will get priority. Visitors will need to install Snapchat before attending.

Morrisons pumpkin carving classes

Supermarket chain Morrisons is hosting pumpkin carving classes on 27 and 28 October in a selection of its stores, with the aiming of giving a helping hand to anxious parents. The 'How to' tutorials will offer carving tips, as well as advice on how to prepare the pumpkin. Research conducted by Morrisons showed that one in five parents buy two pumpkins, just in case they need to start again, and one in 20 are reduced to tears by the pumpkin-carving experience. 

Giffgaff's Halloween Salon

Mobile network Giffgaff is setting out to end the nightmare of getting ready for Halloween with its Halloween Salon. The brand is setting up a hair and make-up salon on Lexington Street, Soho, London from 4pm on 28 October, which will invite guests to get their spooky hair and makeup looks done for free. The salon will offer a selection of classic Halloween looks, as well as seasonal looks inspired by popular culture. Those interested are able to book a slot to get Halloween looks such as Suicide Squad's Harley Quinn, Stranger Thing's Eleven and Ziggy Stardust. An in-house bar will be serving Halloween-themed cocktails, a horror prop dress-up box and a spooky soundtrack. 

House of Vans' immersive Halloween experience

House of Vans will launch the 'Haunted House of Vans' on 29 October, which will be a fully immersive experience with guests entering to witness scenes of massacre, torture and gory performances. Beginning at 9pm, the soundtrack to the spooky evening will be bass sounds of horror remixes courtesy of Metalheadz, with Exit Records presenting Headz and Brains. The House of Vans skate park will also be embracing the Halloween spirit, with its Halloween Skate Jam. There will also be a prize for the best dressed skateboarder.

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