Fisher-Price celebrates 2015's newborn babies


Toy brand films the birth of babies around the world on New Year's Day

Fisher-Price has teamed up with documentary filmmaker Patrick Creadon to film the birth of 10 babies in seven countries, just over 24 hours ago for a new digital campaign.

The stars of the 90-second spot "Wishes for Baby," created by Weber Shandwick, are newborn babies delivered in the early hours of Jan. 1, 2015, in cities across the globe, including Nairobi and Tokyo. The 10 newborn babies are all shown with their mothers in their first shared experience.

The ad is part of a web series targeting millennial parents called "Best Possible Start," a collaboration between Fisher-Price and pop-star Shakira’s Best Possible Start foundation.

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