For its first awards show, Twitter wants to keep the format as true to the network as possible. So host Vic Mensa, who boasts 250,000 followers on the platform, will rap the winners in 140-second bursts.
The show will kick off at 10 a.m. ET via @TwitterAds, with a series of videos that will tease the finalists. There will be 15 winners in all.
Twitter is calling it an entirely "location-less" awards show. The Facebook Awards, which rely on a global bracket system, are also awarded without a venue or stage.
The Twitter Awards, the platform’s first award show to recognize advertisers, was announced last April.
Brands and agencies nominated themselves with written entries (one of which had to be just 140 characters long), case study videos and campaign results.
Here’s Mensa performing "16 Shots" from his new EP, "There’s Alot Going On," on "Jimmy Kimmel Live" on Monday.