First comes love, then comes marriage (or not)

The irresistible power of white teeth leads (spoiler alert) to a jilting at the altar in this two-part drama from Saatchi & Saatchi Thailand and Singapore for Oral B.

In part one of this two-part series of ads for Oral B by Saatchi & Saatchi (Thailand and Singapore), a couple falls in love... No, scratch that. In part one, above, a woman falls into some kind of spell upon seeing a man's blinding-white choppers, instantly offering the gentleman her hand—and her womb(!). In part two, below, the fellow leaves the bride-to-be at the altar because he's lured away by another lady with—you guessed it—impossibly clean dentition.

Ad Nut is oddly comforted that no matter what else happens in the world, ads for dental-cleaning products never change much. For example, Ad Nut can't help noticing that this campaign carries the hashtag 'White is great', and that the words 'white power' actually appear on the screen at one point. Those terms would be, as they say, 'problematic' outside of this specific context these days. But they're totally fine in the artificial world where white teeth still have seemingly limitless power to control people's emotions and actions. 


  • Campaign Name: White is Great
  • Title: Dating / Wedding
  • Client: P&G
  • Product/Service: Oral B 3D White
  • Creative Agency: Saatchi & Saatchi Thailand and Singapore Chief
  • Creative Officer: Sompat Trisadikun, Ajay Vikram
  • Executive Creative Director: Paroon Suthaveepramochanon
  • Creative Director: Somchai Jiu
  • Art Director: Salin Chumwong, Jocelyn Chabanis, Eugene Pua, Bernard Tan, Sompat Trisadikun
  • Copywriter: Ruksaporn Pornkeeratikul
  • Regional Business Director: Penny Sadlier
  • Managing Director: Weeranuch Duangpikool
  • Account Management Director: Peerajet Sringean
  • Group Account Director: Chidlada Gabites
  • Account Director: Cherylene Chew
  • Account Executive: Pornpatch Thanaprasitikul
  • Agency Producer: Sompetch Nuntasinlapachai
  • Regional Head of Planning: Jordan Price
  • Strategic Planner: Paemika Vesaratchpong, Kelvin Wang
  • Production Company: Puean
  • Production Film Director: Natavut Leewairoj
  • Assistant Director: Phiraphong Thongfoy
  • Production Producer: Warittha Todilokwet
  • PM: Kittithep Sampao D.O.P: Abhisit Prasongsup
  • Casting: Chutimon Lertvanitchkijkul
  • Stylist: Angsana Tulakorn
  • Location Manager: Kornkaew sriinsut
  • Editor: Sarawut Kaweethammawong
  • Colorist: Chaitawat Thrsansri Art: Nattapong Pokiaw
  • Sound Production Company: Prodigoious

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