Valio 'Lemmy' by Hasan & Partners was shot a month before the Motörhead frontman's death
Valio, the Finnish dairy company, has released an ad featuring Lemmy (Ian Kilmister), the Motörhead frontman who passed away in December
The online ad is a parody of a famous, 20-year-old Finnish ad for the Dairy Nutrition Council of Finland. Valio filmed the spot about a month before Lemmy’s death and, upon learning that he’d passed, decided to use an obscene outtake and add a Eulogy to the heavy-metal singer at the end, making the film both a commercial and a tribute. It was directed by Markus Virpiö, who also shot the 20-year-old ad for the Dairy Nutrition Council of Finland.