AgencyWieden & Kennedy London
SectorFood and Drink and Alcohol
"Be nobody's bitch but your own," says vodka brand
Finlandia Vodka's new campaign from Wieden + Kennedy London boasts a cast of 14 real-life characters bearing unconventional advice.
Featured people include Cassandro, a 45-year-old Mexican drag wrestler, Game of Thrones actor (and world's third strongest man) Hafthor Julius Bjornsson and 93-year-old fashion icon Iris Apfel.
The distiller's Facebook page will contain cocktail recipes tailored for each character's unique life, be it Reindeer Race or Mexican Drag-Wrestler.