Finish "who cleans the cleaner" by Wieden & Kennedy London

Wieden & Kennedy has done good things since landing the creative account for RB's Finish.

Wieden & Kennedy has done good things since landing the creative account for RB’s Finish in 2010. The ads aren’t changing culture but kudos to the agency for injecting even a little creativity into the work for dishwasher tablets. The new spot is for Finish’s dishwasher cleaner – the only product less interesting than dishwasher tablets – and is shot from the point of view of a dishwasher as it is repeatedly loaded. It was written by Rebecca Pottinger, art directed by Sam McCluskey and directed by RBG6 (Lars Ohlin and Joel Nordstrom) through Friend.

Credits

Client
Creative directors
Copywriter
Art director
Executive creative directors
Agency executive producer
Group account director
Account director
Account executive
Head of planning
Planning director
Planner
TV producer
Production company
Executive producer
Producer
Director of photography
Production designer
Editorial company
Editor
VFX company
Post executive producer
VFX shoot supervisor
Lead flame
Lead 3D
Colourist
Sound company
Sound designer
Producer
Music company
Composer

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