Wieden & Kennedy has done good things since landing the creative account for RB's Finish.
Wieden & Kennedy has done good things since landing the creative account for RB’s Finish in 2010. The ads aren’t changing culture but kudos to the agency for injecting even a little creativity into the work for dishwasher tablets. The new spot is for Finish’s dishwasher cleaner – the only product less interesting than dishwasher tablets – and is shot from the point of view of a dishwasher as it is repeatedly loaded. It was written by Rebecca Pottinger, art directed by Sam McCluskey and directed by RBG6 (Lars Ohlin and Joel Nordstrom) through Friend.