Financial Conduct Authority "Deadline awareness" by M&C Saatchi

Arnold Schwarzenegger is a bizarre but commanding motivator in the Financial Conduct Authority's national campaign to raise awareness of the Payment Protection Insurance deadline.

Many people switch off when they hear about PPI, but M&C Saatchi deployed an animatronic head of Schwarzenegger to grab attention. The ad shows indecisive shoppers who are startled by the head as it emerges from a stack of apples or kitchen rolls, urging them to "make a decision, do it now!" The campaign encourages people over the age of 25 to decide on whether to make a complaint about PPI before the deadline on 29 August. It was created by Kieron Roe and Dominic Moira, and directed by Ulf Johansson through Smith & Jones. 

Credits

Head of business & consumer communications
Campaign lead
Press lead
PR & social lead
Creative agency
Managing director
Creative directors
Creative team
Strategy director
Agency producer
Director
Production company
Production company producer
Director of photography
Offline edit
Post production
Audio post production
Media agency
Managing partner (executive board director
Group account director (planning)
Account director (planning)
Account director (digital investment)
PR & social media agency
PR director
Associate director
Senior digital account director
Account director
Account manager
Digital account manager
Senior account executive
Account executive

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