Finance gets augmented reality treatment as LV= partners with Blippar

LV=: adding augmented reality content
LV=: adding augmented reality content

LV= will attempt to inject some fun into insurance by adding an augmented reality element to its newspaper flyers.

The company has partnered with Blippar, the augmented reality app, to make its flyers interactive.

Smartphone users who download the Blippar app and scan an LV= flyer will see a 3D house pop up on their screens.

Users can explore the house by tilting their phones, and will see different objects in and around the house that can also be insured - such as a car, dog or plane for travel insurance.

LV= will also show users home insurance quotes plus links to its content hub, lvthat.com.

LV='s eCommerce director, Paul Wishman, said: "Social media is the fastest growing marketing channel and Blippar is a fun and interactive way to engage with consumers. This is an important step in our strategy to expand our social media presence."

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