Haymarket Media’s PRWeek US and Campaign US have announced the finalists for the inaugural edition of the Brand Film Festival.
The lineup includes entries from Gatorade’s 360-degree virtual reality experience to UNICEF’s animated "unfairy tale" of Syrian refugees.
The festival will celebrate the year’s best branded content films, from Vines and YouTube videos to film series and long-form documentaries. The event will take place May 4 at the Paley Center for Media in New York.
The Finalists
A Portrait on Paper: Russell Paige
Domtar and Ogilvy Los Angeles with Eastward and Ogilvy Public Relations
Beyond Laughter & Tears: A Journey of Hope
Avanir Pharmaceuticals and W2O Group with Madpix Films and AbelsonTaylor
Breathless Choir
Philips and Ogilvy & Mather London with Tool of North America, Carat London, and One Voice
Browder Field
FirstEnergy and Marcus Thomas with Think Media Studios
Bryce Harper Virtual Reality Experience
Gatorade and OMD with The Mill, VML, and FleishmanHillard
Business Unusual Official Movie
Marriott International/Renaissance Hotels with Substance Over Hype, Marriott Content Studio, MEC/ BMF Media, and Ballantines PR
Commander and Ursula: A Love Story
FedEx with Alley Cat Group
French Kiss Official Film
Marriott International with Sander/Moses Production, Marriott Content Studio, MEC, and Grey PR
Win From Within Short Film Series: Abby Wambach's Journey from Rochester to the World Stage
Gatorade and Vice Sports with OMD and The Content Collective
Heritage
San Pellegrino and Tastemade with Deep Focus
Hold Your Breath
SunTrust and StrawberryFrog with MJZ and 22 Squared
In Search of the Most Dangerous Town on the Internet
Kathryn Kane and Michael Kulich and Norton by Symantec with Caviar Los Angeles and Grey San Francisco
Intel and the Grammys Present the Lady Gaga Experience
Intel and OMD with Prettybird, Greenlight, and Zeno Group
Lily & the Snowman
Cineplex and Zulu Alpha Kilo with Hornet and HD Media
Love Test
Revlon and MediaCom with AR New York, MediaCom, and Lippe Taylor
Malak and the Boat
UNICEF and 180LA with House of Colors
More than Brains
University of Phoenix and 180LA with The Corner Shop and OMD
Now We're Newtons
GlaxoSmithKline and Weber Shandwick with Pet Gorilla
Out the Monster
Orexo and StrawberryFrog with Madison Media and Spark Media
Pepsi + Empire Partnership
Pepsi and OMD
Readdress Success
Strayer University and MediaCom with Soul Pancake
Reality? Check
Audi and MediaCom with Bandito Brothers
Say No To Spec
Zulu Alpha Kilo with zulubot
The Audition
Melco Crown Entertainment with RacPac Entertainment, DDB, GroupM, FleishmanHillard, and SPRG
The Holiday Odyssey
Target and 72andSunny with Interrogate and Haworth Media
The Home-Buying Process in Plain English with Elizabeth Banks
realtor.com and Pereira & O'Dell New York with Uber Production
The Longest Night
Philips and The New York Times, T Brand Studio with Spindle and Carat
The Making of Naglazyme
BioMarin and Chandler Chicco Agency with Great Jones Production
The Nerdery's Top Row Club
The Nerdery
The True Story of the Wish that Created a Global Movement
Make-A-Wish America with Relentless
Unmasking a Killer
NewYork-Presbyterian and Seiden Advertising with Dutch Uncle
