The 15-second in-house spot pairs with new work for sister brand Wonderful Pistachios
Bottled water brand Fiji is spending $2.5 million in an unusual way—running a 15-second Super Bowl ad that’s been out for a year. The spot is made by the Wonderful Agency, the in-house production company of Fiji’s parent company, Wonderful Co. Originally 30 seconds, the spot was cut to half the length, in order to allow the company to run a new 15-second ad for Wonderful Pistachios. The pair of ads will run back-to-back in the 3rd quarter of the game.