Fight Club and cornhole is the perfect combo in Red Roof's new spot

You’re looking at the seedy, underground world of… cornhole? Red Roof partnered with agency of record Hill+Knowlton Strategies for a humorous spot produced by Mills James celebrating the niche sport. The ads will be aired on ESPN, ESPN2 during the broadcasts of the American Cornhole League (ACL) tournaments and streamed on ESPN3. "As we continue to listen to consumers and respond quickly to their evolving interests and travel motives, Red Roof learned that this new niche of traveler who engages in fringe sports has emerged," said Red Roof Chief Marketing Officer Marina MacDonald.