Bank launches program for new grads to land jobs
Fifth Third bank (you can read Wikipedia's entry on the curious name here) of Ohio is celebrating college graduates through a program to land grads jobs.
The financial institution is providing the opportunity for 50 newly minted professionals to work with a career coach and is award 1,000 scholarships in a new campaign by Leo Burnett called Brand of You.
The $1 million offer's goal is to help students hit the ground running in their job search. The multichannel campaign is supported by a website, video and social media. College grads can enter by tweeting why they deserve job search coach gin using #BrandOfYou and #53Enter to win.